Magazine news stand

I went to my local Tesco, to have a look at how magazines in general are displayed in a shop. As you can see in the picture, the magazines are divided into sections to show the genre, making iteasier for a customer to locate the type of magazine they want. The magazines have been stacked in a specific way. They have been stacked over each other, making only the top of the magazines visible to see. This allows the mastheads to be seen easily, allowing customers to see all the different brands, and so they can find the one they want much more easily. However, this can be a disadvantage as whatever else that’s on the cover cannot be seen e.g. cover lines, cover star etc. This makes it impossible for the customer to know what is inside the magazine unless they take it out to view it properly. All of the magazines follow similar conventions of having a masthead, cover lines, cover star, having direct address etc. This picture shows that these conventions not only apply to music magazines but to all magazines in general. All the magazines use different colours as you can see in the picture, some using dark colours and some light colours, which allows the magazines to attract the right and the appropriate audience they are trying to target. The main difference of each magazine, is the way it has been laid out/structured. Which has clearly been done to again, attract the right audience.