There
are many forms of distributions that most if not all magazines use. One
includes online distribution by offering subscriptions. Both VIBE and XXL offer
subscriptions, however XXL offer a digital subscription rather than through the
post. Magazines do this as it makes it easier for audience to receive the
magazine as they don’t have to leave their houses to purchase it. Also, people
prefer subscriptions as they can get discounts rather than paying full price
for each copy.
Another
way of distributing magazines is by selling them in stores, which can have
problems. A problem of this can be some magazines not being purchased by
customers, so the store is forced to send them back to the publisher. This is a
disadvantage as it is a waste of money, as well as paper, making it harmful to
the environment.
In addition to this, another way of distributing
magazines is by giving them out for free at tube stations, allowing a wide
range of people to receive the magazine, and possibly attracting more people to
the magazine.
Both music magazines use social media to generate readers. They have
their own pages, which keeps them up to date with artists and new songs/albums
etc. they provide competitions, quizzes in order for readers to feel a buzz and
excitement. https://twitter.com/xxl
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